Laundromats have to take active measures to draw in new customers beyond their existing customer base. Some simple but effective marketing strategies can help to generate interest.
A lot of laundromats rely on getting business from people who live in close physical proximity to their location, so it’s particularly important that the business look appealing from the outside. Aside from just appearing clean and well-cared-for, a location needs to be eye-catching. Conspicuous and well-designed signage can help attract customers and make a laundromat stand out from its competitors. Signage should be illuminated at night time so passersby won’t miss it. Digital signage can also grab people’s attention.
Direct Mail Campaigns
Sending out targeted mailings to a particular geographic radius or even an entire zip code can help get the word out to prospective customers. This tool can be very helpful for laundromat marketing because it can to spark interest in people who live near a location but haven’t visited it yet.
People may be more likely to check out a new laundromat if it makes a promotion available for new customers. When a business advertises a discount, people may be inspired to give it a try because they know they’re getting a deal.
Laundromats have to market themselves well to be competitive. Signage, outreach, and promotions are among the best tools to lure in more customers.